Are ancient instruments out of fashion? - Greek lira

According to statistics from Google Trends, the decline in the lira’s popularity from 2004 to today is noticeable. With the duration of the Internet age and its development, we are exchanging the physical instrument for more modern forms of entertainment. Youtube, Spotify, Soundcloud etc. these are platforms that replace our traditional tools. In the following article we will try to describe this phenomenon using the example of the Greek lira.
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What and for whom is the lyre?

The lyre is a string musical instrument that was first created and used in Mesopotamia around 3000 BC.

In organology, the lyre is considered to be a yoke, since it is a lute in which the strings are attached to a yoke, which is on the same level as the sounding board and consists of two arms and a crossbar. Lyra as a product is aimed at musicians, lovers of ancient Greece and historians.

The lyre can be used by both children and adults, there is no age limit.

 

Origin of the lyre

The stringed instrument known as the lyre was one of the attributes of the Apollo in ancient times; According to selected myths, the god Hermes, the brother of the guardian of poets and artists, should be regarded as the inventor. In a hymn to Hermes it is reported that as a toddler he stole Apollin’s herd of cows by skilfully mixing up his tracks. To soothe Apollo’s anger after this crime, Hermes gave him a lyre of calf’s intestines and turtle shells.

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Objectives

Our aim is to spread an instrument like the lira. In recent years she has fallen into oblivion, but we want to give her a new life and remind her how beautiful her music is. We plan to reach the European market with impressive sales results over the next two years. The aim is also to constantly expand the range of products and introduce new trends that respond to consumer demand.

 

SWOT analysis

What makes us different?

Competition in our industry is high, but the quality of competitors” products and their advertising offer is much lower. That’s why we believe our brand will be able to stay in the market and enjoy growing popularity. Our SWOT analysis confirms our conviction that the brand has more strengths and opportunities to further develop the company. One example of this is that our employees are highly qualified professionals and have excellent ideas for improving product design. We try to pack every package as carefully as possible, we always include a business card of our company with greetings and a small extra in the form of a discount on the next order. A return of up to 14 working days is possible and the warranty from the date of purchase is granted for one year.

Współfinansowane przez Unię Europejską. Wyrażone poglądy i opinie są jednak wyłącznie opiniami autorów i niekoniecznie odzwierciedlają poglądy i opinie Unii Europejskiej. Unia Europejska ani organ przyznający pomoc nie ponoszą za nie odpowiedzialności. 

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